HelloFresh
Worked in the cooking studio as a videographer, studio consultant, and crew director for web content before moving on to post-production. Have working on everything from TV/OTT commercials, social content, cooking shows, internal videos, recipe how-tos, self- filmed ASMR... you name it or saw it on Hulu, I've probably worked on some part of it.
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These are just a few of the higher performing (or more interesting) projects I was on.
Factor: Too Much On Your Plate
High performing FACTOR TV spot.
Mindful Meals
ASMR-inspired, mindfulness TV spot.
The Beat of More
Super fun fanciful edit.
Mindful Moments
A second ASMR-inspired TV spot.
10 Reasons Why HelloFresh is The One
Summer Health Series
Snackables - Green Chef
Fresh Takes on Takeout
COVID-lockdown series of cooking shows starring Marisol Salazar and friends.
TikTok Ads
Unboxing marketplace items and a meal kit - this was self-shot, edited, and performed in my mother's kitchen using a GoPro.
The Beat of More Re-Edit
I re-edited the 60s Beat of More spot into a 16x9 and 9x15 30s for social.
Cheaper Than Groceries
Taking an existing 16x9 spot that wasn't intended for vertical, and re-editing/animating to 9x16 specs.
Green Chef Keto Competitor
This one was extremely tricky, as the framing of the shots were not quite right to create a seamless "breaking the wall" transition. So I had to do some AfterEffects tutorial cramming to get a good solution.
HelloFresh Beyond the Box (finishing editor)
Working with an existing edit to create a featurette using parallax.